10 Reasons Why WordPress is the Ultimate Platform for Your Website
In today’s digital age, having a website is crucial for businesses of all sizes. A website serves as a virtual storefront, allowing businesses to showcase their products or services to a global audience. However, creating a website from scratch can be a daunting task, especially for those without technical expertise. This is where website builders come in. Website builders are tools that allow users to create and customise their own websites without the need for coding or design skills. In this article, we will explore the top 10 features reasons why WordPress is the ultimate platform for your next website.
User-Friendly Interface
A user-friendly interface is essential when choosing a website builder. It refers to the ease of use and navigation of the platform. A website builder with a user-friendly interface allows users to easily create and customise their websites without any technical knowledge. This is particularly important for small business owners or individuals who may not have the time or resources to hire a professional web designer.
WordPress has several types of interfaces avaliable. They often depend on the theme you’re using, and the preference of the developer. Some of the popular ones are WP Bakery which provides a very customisable page layouting system; however it can be a little confusing and overwhelming for the digital novice.
Gutenberg which is the current default editor for WordPress. It provides a very robust layout system, that allows for the creation of unique pages; the downside being complex and percise layouts can be a little tricky.
Bespoke interfaces, which are can often be the easiest for web masters to use; but will also be limited to the layouts, and elements that the theme developer has coded.
At Digital Duck, we typically use a bespoke interface based on the designs, and requirements of the project. However, we also use the Gutenberg Editor and are slowly adopting it as our go-to.
Customisation Options
Having customisation options is another important feature to look for in a website builder. Customisation options allow users to personalise their websites and make them unique. This is crucial for businesses that want to stand out from their competitors and create a memorable online presence.
WordPress offers extensive customisation options. They provide users with access to thousands of themes and templates that can be customised to suit their specific needs. Users can change colors, fonts, layouts, and add their own images and content to create a website that reflects their brand identity.
The benefits of having a website with customisation options are numerous. It allows businesses to create a unique and professional-looking website that aligns with their brand. It also gives them the flexibility to make changes and updates as their business evolves.
SEO-Friendly Features
Search Engine Optimisation (SEO) is crucial for businesses that want to increase their online visibility and attract organic traffic to their websites. Therefore, it is important to choose a website builder that offers SEO-friendly features.
WordPress has some built-in SEO tools that allow users to optimise their websites for search engines. However, it they can be enhanced imencly through plugins like RankMath or Yoast SEO, these plugins provide guidance on keyword usage, meta tags, and other SEO best practices. They also generate XML sitemaps, which help search engines crawl and index the website more effectively.
Having a website with SEO-friendly features is essential for businesses that want to improve their search engine rankings and drive more organic traffic to their websites. It saves them the time and effort of having to manually implement SEO strategies or hire an SEO specialist.
Mobile Responsiveness
In today’s mobile-first world, having a mobile-responsive website is crucial. A mobile-responsive website is one that adapts its layout and design to fit different screen sizes, ensuring a seamless user experience across devices.
WordPress themes typically offer mobile-responsive templates that automatically adjust to different screen sizes. This means that businesses can create a website that looks great on desktops, laptops, tablets, and smartphones without any additional coding or design work.
Having a website builder with mobile responsiveness is important because it allows businesses to reach a wider audience. With the increasing use of smartphones and tablets for browsing the internet, businesses cannot afford to have a website that is not optimised for mobile devices.
Security Measures
Security is a top priority for any business operating online. Therefore, it is important to choose a website builder that offers robust security measures to protect sensitive customer data and prevent unauthorised access.
WordPress can utilise SSL certificates, which encrypt data transmitted between the website and the user’s browser. They also provide regular security updates and patches to protect against vulnerabilities and malware.
Having a website with security measures in place gives businesses peace of mind knowing that their customers’ data is safe. It also helps build trust with customers, as they are more likely to engage with a website that they perceive as secure.
Community Support
Community support is another important feature to look for in a website builder. Community support refers to the availability of forums, tutorials, and other resources where users can seek help and advice from other users or experts.
WordPress has a massive and active communities where users can find answers to their questions, share tips and tricks, and get inspiration for their websites. They also offer extensive documentation and tutorials to help users navigate the platform and make the most of its features.
Having community support is beneficial for businesses that may encounter technical issues or have questions about using the website builder. It allows them to quickly find solutions or get guidance from experienced users, saving them time and frustration.
eCommerce Integration
For businesses that want to sell products or services online, having e-commerce integration is crucial. eCommerce integration refers to the ability to add an online store to the website and manage inventory, payments, and shipping seamlessly.
WordPress has numerous ways to add eCommerce functionality. The most popular by far is WooCommerce (a plugin for WordPress). Another eCommerce system for WordPress is Easy Digital Download, which is designed for WordPress stores selling downloadbale products like our own, and. They offer a range of features such as product catalogs, shopping carts, secure payment gateways, and shipping integrations.
Having a website with eCommerce integration allows businesses to expand their reach and sell their products or services to a global audience. It also provides them with the tools they need to manage their online store efficiently.
Multilingual Support
In today’s global marketplace, having multilingual support is essential for businesses that want to reach international customers. Multilingual support refers to the ability to create a website in multiple languages and provide a localised experience for users.
WordPress offers multilingual support, allowing users to create websites in different languages. They provide base level tools for translating content, managing language versions, and optimising the website for different markets; but it can be expanded upon through multi-language plugins like Polylang.
Having a website with multilingual support is beneficial for businesses that want to expand their customer base beyond their local market. It allows them to cater to the needs of international customers and provide a personalised experience in their preferred language.
Cost-Effective Solution
Choosing a cost-effective solution is important for businesses, especially those with limited budgets. A cost-effective WordPress site is one that offers a range of features and functionality at an affordable price.
WordPress offer free plans with basic features, as well as paid plans with additional features and customisation options. These plans are often priced competitively and can be tailored to suit the specific needs and budget of the business. Remember that off-the-shelf WordPress themes will only take your business so far, and though a great way to start your online presence we highly recommend looking for a good WordPress Developer to help you create a bespoke site; that matches your brand.
Having a cost-effective solution allows businesses to create a professional-looking website without breaking the bank. It also provides them with the flexibility to upgrade or downgrade their plan as their needs change.
Easy Content Management System
A content management system (CMS) is a software application that allows users to create, manage, and publish digital content on their websites. Having a website builder with an easy CMS is important for businesses that want to easily update and manage their website content.
WordPress offers an intuitive CMSs that allow users to easily add, edit, and delete content on their websites. They provide user-friendly interfaces and drag-and-drop functionality, making it easy for even non-technical users to manage their websites.
Having an easy CMS saves businesses time and effort by allowing them to make updates or publish new content without the need for technical expertise or assistance. It also ensures that their website is always up-to-date and relevant.
In conclusion, choosing the right website builder is crucial for businesses that want to create a professional-looking website without the need for coding or design skills. The top 10 features to look for in a website builder include a user-friendly interface, customization options, SEO-friendly features, mobile responsiveness, security measures, community support, e-commerce integration, multilingual support, cost-effective solutions, and an easy content management system.
By considering these features and choosing a website builder that meets their specific needs, businesses can create a website that reflects their brand identity, attracts organic traffic, provides a seamless user experience across devices, protects sensitive customer data, and allows for easy content management. Ultimately, choosing the right website builder is essential for businesses that want to establish a strong online presence and achieve their goals in the digital marketplace.
If you’re looking to learn more about WordPress, you might find this article on “What is WordPress? The Beginner’s Guide” helpful. It provides a comprehensive overview of WordPress, explaining what it is and how it works. Whether you’re new to WordPress or just want to brush up on your knowledge, this guide is a great resource to get started. Check it out here.
FAQs
What is WordPress?
WordPress is a free and open-source content management system (CMS) that allows users to create and manage websites and blogs.
Who can use WordPress?
Anyone can use WordPress, from individuals to small businesses to large corporations. It is used by millions of people around the world.
What are the benefits of using WordPress?
WordPress is easy to use, customisable, and has a large community of developers and users who create plugins and themes to enhance its functionality. It is also SEO-friendly and mobile-responsive.
Is WordPress free?
Yes, WordPress is free to use and download. However, users may need to pay for web hosting and domain registration.
What is a WordPress theme?
A WordPress theme is a collection of files that determine the look and feel of a website. Themes can be customised to change the layout, colors, fonts, and other design elements of a website.
What are WordPress plugins?
WordPress plugins are software add-ons that can be installed on a website to add new features and functionality. There are thousands of plugins available for WordPress, both free and paid.
Is WordPress secure?
WordPress is generally considered to be a secure platform, but like any software, it can be vulnerable to security threats if not properly maintained. Users should keep their WordPress installation and plugins up-to-date and use strong passwords to protect their website.